One of the key global trends for the meetings, incentives, conventions and exhibitions (Mice) industry is the adoption of technology and responding to technological disruptions. "Digital, virtual reality and artificial intelligence technology will play an increasing role in the future of the Mice industry," Mr How said. In order to cater more international events into Thailand, NCC has recently established NCC International Events Co to organise business events of all sizes as well as organise pre- and post-conference services. This is hoped to distinguish them from just being a Mice venue to a key integrated Mice city within the region. An example of the bureau's success story is the initiative of Thailand Mice Venue Standard, which was developed into Asean Mice Venue Standard.

Source: Bangkok Post December 03, 2017 22:41 UTC